Pinterest Marketing Guide for Beginners

Pinterest Marketing Guide for Beginners -grow your blog

When you think of social media marketing, you probably think of Facebook, Twitter, Instagram as well. But have you ever stopped considering the benefits of marketing at Pinterest?

Anyway, the channel is often overlooked and underexposed, it really is an incredible place to facilitate brand growth.

As other channels such as Facebook and Twitter continue to lose organic reach, struggling to meet the changing audience demand, Pinterest is gaining increasing engagement from its audience.

If you do not yet use Pinterest as a solution for social engagement, then you may be missing out on incredible opportunities.

How Does Pinterest Marketing Work?

Read on to find out everything you need to know about marketing at Pinterest.

How Does Pinterest Marketing Work?

So, how does Pinterest marketing work? Well, Pinterest is a visual social media marketing site where users, or "pinners" can share images or videos with friends and family around the world.

These pinners have the opportunity to create special boards that are filled with "pins" of the content they like. Often each board presents a description, and individual pins on the same person pins, making it easy for other people to find content with keywords.

Users can make their boards public when they want to share their creativity with others or to keep it private if they are using the content for specific personal inspiration. What’s more, when it comes to finding images, pinners will be able to manually upload and share visuals, re-pin content shared by their friends, or re-pin content they found online.

Although many people believe that Pinterest is reserved for moms and lifestyle bloggers, the truth is that any company can grow with a Pinterest account. % 1% of people see a promotion pin and buy, and 65% say they found a new product or brand from the network.

Getting Familiar with Pinterest Features

Before you dive into Pinterest marketing, you need to learn some basics about how this unique platform works. Status is not as updated as Facebook, and there are no mini-articles like you can find on LinkedIn. Instead, the unique component features on Pinterest:

Boards: 

Boards are containers that are filled with classified content for a specific theme or interest. For example, you could design a board that is about new advice for Masses.

Secret and group boards: 

Some alternative forms of boards include "secret boards," which require an invitation to view, and group boards, which contain the contents of different pinners at once.

Pins: 

A pin is an image or video that is attached to aboard. The pin can link to an external webpage on the product page, sales page, or blog post, which means it's great for returning links to your site.

Re-PINs: 

Similar to sharing or reblogging, re-pinning occurs when you take someone else's content and add it to your own Pinterest profile - often referring to the original poster.

Setting up Your Pinterest Business Profile

Once you've determined that Pinterest can be a good place for your marketing strategy, the first thing you need to do is set up a business account. Fortunately, it's 100% free and easy to convert from a personal profile to a business account.

Start by filling out the steps offered by Pinterest to fill out your profile and connect other accounts. Ideally, you want to include as many keywords as possible in your bio without sounding clumsy or unusual. This makes it easy for people to find you on Pinterest. Fortunately, Pinterest has a very good onboarding process to help you optimize your account for more exposure. 

For example, navigate to your Business Center on Pinterest only after your account has been converted to a business profile. For new accounts, the Business Center provides you with steps to walk you through the optimization process.

Once you have completed the optimization steps you can look for ways to customize your content, for example:

Start adding board covers:

Board covers are like profile covers on Facebook or LinkedIn. They have been uploaded as a photo and have been applied to your account to make you more relevant and professionally available online. Create brands and colors, fonts and icons where you can.

Adjust your board title: 

You can change your name to make your boards more customizable. Hide your titles as short and as possible, and remember to take advantage of any opportunities to use keywords.

Transform your details: 

Speaking of keywords, one of the best places to upgrade your SEO on Pinterest is in your category and board details. Do some SEO research to see what some terms look like before you begin. If you're not sure where to start, type some seed keywords into Pinterest's search bar and see what happens.

Choose the right categories for your content: 

Remember that you need Pinterest content to appeal to your target audience. Choose the categories you know your customers are watching. For example, some of the most popular types are health, travel, beauty, and wellness.

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